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Professional Responsibilities And Work Qualities Of Medreps

The work of the medical representative, professional responsibilities and personal qualities.

Professional Responsibilities And Work Qualities Of Medical Representative
Professional Responsibilities And Work Qualities Of Medical Representative

Today to work as a medical representative is not only very profitable, but also prestigious. I wonder how this profession is becoming more popular in our country.

The content of the article:
  1. Professional responsibilities of a medical representative
  2. What is the required education?
  3. Personal qualities of medical representative
  4. The advantages and disadvantages of working as a medical representative

Professional responsibilities of medical representative

The main reason why this profession is widespread in India is the official ban on advertising of drugs that are dispensed by doctor's prescription.

Dress Code for medreps

So, who is this medical representative and what are his responsibilities?

✔Key responsibilities of medical representative are to establish contacts with doctors, chief physicians and heads of various departments of the hospitals and medical institutions, pharmacies.

✔The main purpose of the medical representative is to convince the doctor to prescribe the medication that he currently promotes.

✔The work of the medical representative also involves informing doctors and pharmacy staff about the advantages of the promoted medication in the form of comparative characteristics with the products of competitors, bringing real-world experts who have authority in the medical field.
✔A medical representative must constantly update their knowledge base, participate in various symposia, exhibitions, conferences, meet and take master classes from experts.

✔Those employees who are engaged in the promotion of  medicines should also organize various actions in pharmacies , to carry out the merchandising.

What are the education and opportunities offered by a career of medical representative

Many people don't know that this profession is medical representative is worthy or not, and whether to study at University?

As a rule, most of the companies requires specialized medical or pharmacological education.

Physicians, even without experience, it is possible to find a job as a medical representatives with a decent salary.

Basic skills that one must possess to gain this qualification:

➞To be able to effectively promote the medicines;

➞To be able to build partnerships with different people;

➞To be able to negotiate;

➞To master the technique of effective presentations;

➞To manage stress, to plan their work;

➞Proficient in PC;

➞Know the medical sphere.

➞More preference is given to candidates who have received education in the leading Universities of the country.

Almost all pharmaceutical firms at the beginning of work provide training and the necessary trainings to develop certain qualities.

Personal qualities of a medical representative and work skills

What personal qualities a medical representative must have  for a leading company?

☛The presence of the candidate's experience in the relevant field is preferred , as well as the presence of their customer base.

☛Experience more than five years says about the candidate that he is a reliable, responsible person and interested in a common cause and company that works.

☛Medical representative must have a pleasant appearance, self-confidence, possess excellent communication skills.

☛In addition, he must be optimistic, and committed to become successful, know all the techniques of effective sales.

☛It needs not only to perfectly know everything about the promoted drug, but also know how to explain it to pharmacists and doctors.

☛Medical representative skills should be such that it could be of interest to customers, convince them to recommend this particular drug to be able to in a favorable light to provide all its advantages in comparison with competitors.

☛It must be a man who is intelligent, erudite, he wants to trust and communicate with him on a variety of topics. After all, the promotion of medicines should be done very ethically, and not spontaneous. Therefore, personal qualities of a medical representative must also be positive.

The advantages and disadvantages of working medical representative

Among the shortcomings of the medical representative are the following:

✘It is difficult to make a career. The representative, who works in the rural region will find it difficult to make a career. But here's the thing — the structure of the pharmaceutical companies. In big cities, every company has several groups of medical representatives, run by a couple of managers. The composition of each group includes about thirty privates medical representatives. If the employee wants to make a career, he will feel very strong competition from other applicants, and in the future he will need to work hard and grow within the firm.

✘Non-fixed amount of income.

✘The need to learn a new profession — even in the presence of medical education.

✘The need to always be aware of events.

✘Frequent travel, working in the office.

✘Communication with different people, the need to persuade, to advertise.

The advantages of the medical representative:

★The ability to adjust the intensity of the work and determine its direction.

★An alternative source of income — can be combined with the main work.

★New perspectives in the profession.

★For sociable people — the possibility of communication with a wide range of specialists is an advantage.

★Pretty good income — the average salary of medical representative lies within 20 thousand rupees, and quarterly or monthly bonuses.

★Successful medical representative from a small regional company is fast enough to be overbought on a more promising company with high salary.

It is for this reason, most medical representatives don't want to make a vertical career, for the sake of obtaining material prosperity.

And if to speak about the wages earned, it competes with regional revenue managers.


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