Professional Responsibilities And Work Qualities Of Medreps

The Work of the Medical Representative: Professional Responsibilities and Personal Qualities

Professional Responsibilities And Work Qualities Of Medical Representative

Today, working as a medical representative is not only profitable but also prestigious. This profession is gaining popularity in our country.

The content of the article:

1. Professional responsibilities of a medical representative
2. What is the required education?
3. Personal qualities of medical representative
4. The advantages and disadvantages of working as a medical representative

Professional Responsibilities of a Medical Representative

The main reason for the popularity of this profession in India is the official ban on advertising prescription drugs.

Dress Code for medreps

So, who is a medical representative, and what are their responsibilities?

• Key responsibilities of a medical representative include establishing contacts with doctors, chief physicians, heads of various hospital departments, medical institutions, and pharmacies.
• The primary purpose of a medical representative is to convince doctors to prescribe the medication they are promoting.
• The work of a medical representative also involves informing doctors and pharmacy staff about the advantages of the promoted medication through comparative characteristics with competitor products and bringing in real-world experts with authority in the medical field.
• A medical representative must constantly update their knowledge base, participate in various symposia, exhibitions, conferences, and attend masterclasses by experts.
• Those engaged in promoting medicines should also organize various actions in pharmacies and carry out merchandising.

Education and Opportunities in the Career of a Medical Representative

Many people wonder if the profession of a medical representative is worth pursuing and whether they should study at a university.

Most companies typically require specialized medical or pharmacological education. Even physicians without experience can find a job as medical representatives with a decent salary.

Basic skills required for this profession include:

• Effective promotion of medicines
• Building partnerships with different people
• Negotiation skills
• Effective presentation techniques
• Stress management and work planning
• Proficiency in PC
• Knowledge of the medical field

Candidates who have received education from leading universities are preferred. Most pharmaceutical firms provide training and necessary workshops to develop these skills.

Personal Qualities of a Medical Representative and Work Skills

What personal qualities must a medical representative possess for a leading company?

• Experience in the relevant field is preferred, as well as having a customer base.
• More than five years of experience indicates reliability, responsibility, and dedication.
• A medical representative should have a pleasant appearance, self-confidence, excellent communication skills, and optimism.
• They must be knowledgeable about the promoted drug and know how to explain it to pharmacists and doctors.
• Medical representatives should be intelligent, erudite, and trustworthy.

Advantages and Disadvantages of Working as a Medical Representative

Among the disadvantages of being a medical representative are:

• Difficulty in making a career, especially in rural areas.
• Variable income.
• The need to learn a new profession, even with a medical education.
• The need to stay updated on events.
• Frequent travel and office work.
• Communication with various people and the need to persuade and advertise.

The advantages include:

• Adjustable workload and direction.
• An alternative source of income, which can be combined with other work.
• New perspectives in the profession.
• The opportunity to communicate with a wide range of specialists.
• Potentially good income with bonuses.
• The possibility of advancement to higher-paying companies.

Many medical representatives prefer not to pursue a vertical career for the sake of material prosperity.

Regarding earnings, it competes with regional revenue managers.