21 Perfect Tips To Make Relationship With Doctor As Medical Representative
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| 21 Perfect Tips To Make Relationship With Doctor As Medical Representative |
As a medical representative, you know the fact that doctors prescribe medicines of those medical representatives who have been visiting them for a long time. But if you are a starter in this medical sales industry and you are a fresher medical representative, then how would you solve this problem? How can you convince your doctor so that he prescribes your medicines apart from the long-time visiting medical representatives?
So this article is about building relationships with doctors so that this relationship will influence your doctor to prescribe your medicines. It includes all the ways like giving gifts to your doctor, praising your doctor, and many other things. So start learning how you can impress your doctor.
10 things every medical representative should have in his bag
First impression is the last impression
If you are a starter in the medical sales industry and if you really want to impress your doctor, then be curious and careful when meeting the doctor for the first time because the first impression is the last impression. Do not force the doctor to prescribe your medicine in the first meeting. Just give a short introduction of yourself and your company in the very first meeting.
Be calm and composed in a gentle way and behave in a very good manner. These are the basic things that the doctor will monitor about you. Just be very humble to him.
Accept whatever he says because the first meeting is not about promoting your product but about promoting yourself. Introduce yourself in front of the doctor.
So whatever the doctor says to you, just don't mind it but say yes to everything that the doctor says to you. The doctor will check your persistence level in the very first meeting, so be careful about it.
Costume tips for medical representative
Gather every information about a doctor
How to build a successful relationship with a doctor? You must have all the details about the doctor. Suppose, Mr. Sharma is a very renowned doctor in your town, and he prescribes many medicines. You also want your medicines to be prescribed by him. The first thing that you have to do is get every single piece of information about the doctor, such as his family, relationships, career, and especially achievements. These are very important things, and whenever you meet him, talk about his achievements and praise them. Connect yourself with those achievements.
So, how to connect with achievements? We will discuss it later, but the first thing that you have to do to build a successful and healthy relationship with a doctor is gathering every single piece of information about the doctor. Find out good things about the doctor. Our main target is to build a relationship with the doctor, so now when you have all the information related to the doctor, make a summary of good things like:
- If he has won awards
- If he has won prizes
- If he has been a winner in sports
- What he did in schooling days
Connect yourself with good things
I'll explain this to you with a single example. Suppose, Mr. Mishra is a very good player of cricket, and he has won many prizes in his school and college days. Now, what you have to do is, next time when you take an appointment with the doctor and go to meet him, then connect yourself with cricket. For example, if a cricket match has been played recently, you can say:
"... Sir, did you see that match yesterday? How well Virat Kohli played in that match. I like his batting style, and I like the game of cricket very much, sir. I also know that you have been a very good player of cricket and have won many prizes in school and in your college days..."
Now, as soon as you start talking about cricket and your doctor is also a good player of cricket and a fan of cricket, he will certainly respond in this way:
"...Yeah, but how do you know I won prizes in cricket..."
Now, half of the game you have won because you have entered him into a cricket discussion. So, it means that you have won half the game. Now, the next thing that you have to do is tell him and praise him. That's it.
Tell him that you really care about the doctor. Tell him that you are so interested in him but not in a boyfriend-girlfriend way, but in a different way. I'll tell you how to do that.
"...Sir, I was searching about you on the internet, and I was reading that you have been a very good player. So, I just thought, why not discuss it with you because I am also a big fan of cricket, sir. I like cricket very much. I am very happy to see that my doctor also likes cricket matches, and I am very happy to see that because I could get some valuable and important information from you about cricket. You could guide me because I also want to play cricket..."
So, this was a single example of how to divert a doctor's mind and how to indulge him in a different way that he really wants. You only have to find a few good things that your doctor likes. In this way, you can create a discussion and have a happy and healthy conversation. By the end of the discussion, if you really praise your doctor in such a way, he will definitely be impressed by you and would surely prescribe your medicine if you could impress him in a good way.
These are a few things that are very common and every doctor likes them. You can create a discussion on these topics:
- perfumes
- watches
- shirts, trousers
- branded company items
- diagnostic tools and many other things; it depends on your doctor's desires
Sending good morning SMS
If a doctor gives you his phone number, then what you have to do is always wish him in the morning. You can do it by sending good morning SMS to him. But remember, do not overuse it. Please send these good morning SMS and wishes thrice a week; that is a good proportion. This will make him remember that you really wish him, and he will think about you all the time. So, start sending good morning SMS in the morning. This has two benefits. First, he will be free. Second, he will have an empty mind, so if you could be able to insert your name in his mind, then the day is going to be good for you.
Here I found special good morning SMS that is perfect for doctors.
Send gifts to your doctor on special occasions
In India, there are 365 days in a year. So, you must not leave a chance to impress your doctor if you really want to get a prescription from your doctor. What you have to do is always send some small and big gifts to your doctor on special occasions like Diwali and Holi. These are the perfect days when you can send gifts. Yes, this is a universal fact that every person likes gifts, so your doctor will also like them. So, just grab it and do it.
Meeting time with the doctor
Approach your doctor, and remember timing is everything. If you want to meet your doctor, then try to meet him either in the morning or evening because these are the two times of the day when he will be free. So, timing is very important.
Invite your doctor
If you are going to celebrate your birthday or there is a marriage in your family, then do not forget to invite the doctor. You must invite him and give him a warm welcome because this will impress him that you really care about him. You like him very much. Our first step is to build a relationship that will be loving, not just professional. A doctor will prescribe your medicines for a long period of time only when you have a family relationship with him.
These are golden opportunities. If you have not celebrated your birthday until today, then now it is time to celebrate your birthday. Invite your doctor for a perfect dinner.
How a smile wins the doctor's heart
The key to a successful conversation is a smile. Yes, it is true. Whatever the doctor tells you, just give him a smile and start your discussion. Always keep a smile on your face while you talk. Do not be too serious. If you really want a successful relationship, it should be built in a happy way, not a serious way. So, always keep a smile on your face. I’m pretty sure that the doctor will prescribe your medicines because I have done this job and have had success. So, just be a happy guy because every person likes a happy guy. Be composed, active, and happy. The doctor will like you for sure.
So, these are all the simple ways to make a healthy and successful relationship with your doctor as a medical representative. I will be writing more articles and tips to make your medical representative career a successful one.
