7 Techniques to Surprise Your Customers
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| 7 Techniques To Surprise Your Customers |
Every day everything becomes more digital, but we cannot forget that on the other side of each screen there is a person who has feelings, that things happen to him, that he gets excited. These human aspects are fundamental to surprise and make our clients fall in love.
Numerous studies have shown that most consumers would pay for better service. In fact, an excellent shopping experience is the main cause of increased loyalty to a brand and good references from a company that gives a client to other potential clients, are more effective than an advertising campaign, because word of mouth works. But what can we do to surprise our customers?
Create emotions: To create emotions with your customers you can do many things like organizing a club of people with similar interests as some brands of motorcycles or sports; organize events such as marathons or races; organize contests, etc. It is about creating an emotion that can involve your customers and make them feel part of your brand.
Keep in touch: It is advisable to contact your customers not only when you want to sell something, but keep continuous contact so that for example if you know that it is a customer's birthday, congratulate them, or send an email informing them of the news every so often, etc.
Do something amazing: Currently, everything is digital and we communicate digitally, but can you imagine receiving a handwritten note giving thanks? It is something simple and it can be very surprising because it is totally unusual and unexpected. It's about being creative and looking for small things that may be different.
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The importance of customer service: Many brands have realized the importance of customer loyalty that they already have, which is why they do intense campaigns to offer advantages to their clients and create trust with them. It is easier to maintain a client that we already have to attract new clients, so the attention we give to each person who comes in contact with our company, the way to speak to you, the way to help you and answer your questions, is essential.
Offer advantages when your client needs them: Many brands offer advantages to their customers when they have a drop in sales, but perhaps it is better to think the opposite and find the moment when our customers really need something to take advantage of that moment and that our customers are satisfied.
Create an exclusive newsletter for your customers: One way to keep in touch with customers that we already have and to keep them informed is to create a newsletter that includes news and relevant and quality information. It is important that the information and the message are personalized. For example, Amazon informs its customers of products similar to those that it has bought, that way it creates trust because it personalizes each message.
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Use social networks: The use of social networks has become increasingly common and has become an excellent channel of communication with our customers, for this reason it is very important to take care of contact with customers, assist them and answer their questions and maintain a direct contact with them. We can interact with each client and have a much closer relationship.