Sell anything at any price, right?
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| Sell Anything At Any Price, Right? |
A while ago, at a marketing event I attended, a person from the audience asked: Can you sell a bad product / service with good marketing?
The speaker, who now can not remember who he was, did not give a completely concrete answer, in fact he returned the question to the person who had asked, what do you think?
This has come to my mind and I would like to launch some questions that I hope will make you reflect.
Personally, I would not like to sell something considered bad, neither a product, nor a service, nor a digital product. It is difficult to enjoy your business and achieve a professional well-being, if you are not comfortable with what you sell or proud of what you do.
Also, your feeling with your business and what you sell, I assure you it shows, from the outside it shows.
You will have heard more than once that "Life is too short to have the wrong job."
Having a business of your own is, at times, stressful. The road is full of uncertainty, ups and downs, challenges ...
Do you really sell what you want to sell?
Do you want to sell anything at any price? (and I do not mean the cost of the product or service)
How do you want to be remembered?
Index of the Post- Do you really sell what you want to sell?
- Do you want to sell anything at any price?
- How do you want to be remembered?
- The inspiration for this post
- The drawbacks of selling whatever it is
I think that all of us who have a business of our own or those who want to have it, should ask ourselves these questions in order to enjoy what you do.
Undertaking or developing your own business is a difficult path, as we have said many times in this Blog. Developing a way to earn a living aligned with your essence, your values, your lifestyle and your preferences is essential to enjoy the journey.
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Sometimes, we fall into the error of trying to set up a business around a product or service because it "has an outlet" but we do not stop to think about the characteristics of that product or service and everything that goes with the type of business in which we get, agree with ourselves and what we want.
There are too many unhappy people, selling services that they do not really want to do, that they do not enjoy and that nothing motivates them at all. Surely you do not want to be one of those people.
When you decide to sell only those services that you are comfortable with, it shows. - Share it!
Do you want to sell anything at any price?This question is also important. Even if you have a product or service that fills you, are you willing to do whatever it takes to sell it? (within the legality, of course).
As with the previous question, if the actions or strategies that your product or service requires you to do to sell, are not aligned with you and your values, sooner or later you will come to the conclusion that something is failing.
You can not fully enjoy your business or create your own lifestyle, if the things you have to do to get it out, the actions you need to get customers or your day to day does not REALLY CONNECT WITH YOU.
How do you want to be remembered?Many people do not care how to be remembered, others do. Whether you are the type of person you are, answering this question will let you know if you are on the right path.
They say, that we should not care what others think of us, nor the assessment that other people give us. It's true, half-heartedly. When you reflect on how you would like to be reminded of your children, your grandchildren or the world, you are really connecting with what YOU WANT FOR YOURSELF.
If what you offer, how you offer it or the impression that others have on you and your brand is not entirely to your liking, you are in the wrong direction. If you are not professionally what you would really like to be and do not offer what you would really like to offer, you should reflect on what you are doing now, what is your current way of earning money and think how you want to be remembered.
What would you do each day if you did not have the need to earn money? How would you like your children, friends and family to see you? How would you like to be described at a professional level? What would you like to feel proud of?
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By answering these questions, you can approach a way to earn a living according to who you really are and how you want others to see you.
The inspiration for this postRecently, a chapter of Doraemon that I saw with my daughter, inspired me to write this post. At first I had focused on the fact of selling at any price and customer expectations, but has given to develop much more.
In the episode, the sister of Gigante, had created a comic of regular quality and could not sell it. Gigante asked Doraemon and Nobita for help and they managed to sell it. Of course, they used one of the inventions of the Cosmic Cat, a device that produced candies that caused in those who took them, a desire or intention that they did not really have. With this device, they got people to disburse the price they had put on the comic book without thinking twice, only for an unconsciously acquired desire. The problem came later, when they read the comic book and really felt that they had thrown away their money and wondered why they had made the purchase of something they did not even like.
Here is the chapter I'm talking about, in case you're interested in having a look ...
In my opinion, it is useless to convince or get you to buy your products or services just because you have used techniques that persuade or create a need in people who do not really have. I'm not saying that you should not awaken a need or persuade that what you sell is the solution to your problems or needs, I do see that it is appropriate and necessary, I only say that whatever you sell must be consistent with what you communicate and answer to the expectations of the person who buys it.
The drawbacks of selling whatever it isCreate a business that is not aligned with you, your values and your essence, in the long run you will be invoiced in your state of mind, in your energy, in your motivation ... If your business needs actions that do not go with you, strategies that They do not fit with your values or the day to day is something insufferable, you do not have the right business for you.
If you fall into the trap of selling whatever, however, you may get to pay the bills, but at what price. The ideal lifestyle of each one is very different. Being clear about yours is what allows you to design a business to suit you in order to enjoy and make a living doing what you like most.
If the product / service that you have managed to sell does not meet the expectations of the buyer and is not sufficiently satisfied, you will be left without specifiers and you will be losing sales opportunities. Word of mouth is still an important factor when selling. Consumers are very aware of what friends, family and contacts recommend us. In addition, the positive evaluations made by other buyers increase our purchasing possibilities.
The inconsistency between what you offer really with what you say you offer or the communication of your brand or business, can also play a trick on you. This incoherence generates a bad brand image, increasing the possibility of obtaining negative comments.
You do not want to become a smoke seller, right? Maybe you get them to buy you, but they will not do it again or recommend you, if you do not meet the results or benefits you promise. You have to comply with the benefits of your product / service that you communicate in the descriptions of the web, in the announcements that you make, in your verbal communication or by email.
It fulfills the expectations that your client has. We buy something because we believe that this product will help us. You must know your expectations, which should be the same as you wake up in your sales communications (verbal, written or visual).
You may have heard that the client must be left with the feeling of having obtained more than he has paid.If after the acquisition of your product or service, your customer has the feeling of having made a good purchase, having obtained more than what they have paid, that the product / service has met their expectations, they will only have positive words towards your brand and the product / service.
For all this, it is advisable to take care of the detail to the fullest, provide a lot of value and take care of the communication.