The service has characteristics that are important for the knowledge of all medical representatives, since the application of the different pharmaceutical marketing techniques requires understanding each of these in order to establish effective communication strategies that allow the development of professional practice activities. of the medical visitor effectively.
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| Characteristics of the service and pharmaceutical marketing |
Commandments for effective customer
One of the first characteristics is the *intangibility of the services,* which means that the client will look for evidence about the quality of service (in this case, the doctor will evaluate the quality of service from his visitor), for which the evidence must be handled with irrefutable evidence. of the effectiveness of the product offered.
Also, the doctor will evaluate the ethics of the service by the visitor, which will in a certain way transform the intangible into something tangible.
Likewise, there is the *inseparability of services* , which indicates that the product from the perspective of the service is not the drug as such, but rather the care that can be provided from the effective knowledge of the physical product to be offered.
On the other hand, there is the *heterogeneity of the services* , that within the perspective of pharmaceutical marketing, the service can look the same and have the same product with the same characteristics and the same clients, however the attention can be totally different, since this depends on the quality of the person
In this case, it is recommended to strengthen these qualities inherent to the personality of each health visitor in order to provide effective care and meet the criteria of pharmaceutical marketing.
Another important element of the characteristics of the services within this perspective has to do with their *perishable nature* , that is to say that the services cannot be stored in a pantry as such, but are offered live.
For this reason, there must be an internal and strengthened preparation on the part of the medical visitor to be able to handle the different moments in which a service can be provided, since they never expire.
One is an on-hours and off-hours health sales representative and wellness consultant!
In the last of the characteristics that describe a service, it has to do with *its ownership* , which, unlike the provision of goods, does not sell a property, but rather a benefit.
The role of the medical representative should focus on the benefits that the drug may have for the care of the ailments of indirect clients to strengthen the direct client's care capacity so that quality medical assistance occurs.
The combination of these elements in relation to pharmaceutical marketing is directly related to the provision of the service as such, which makes the medical representative more efficient in complying with the guidelines and characteristics that define the services.
For all this, you can have a correct application of pharmaceutical marketing techniques to project yourself as a great medical consulting professional and at the same time, project the image of the laboratories for which you work and in this way make a cycle of very beneficial work for the present and future times of the medical representatives of the current era.
Finally, what pharmaceutical marketing seeks is to know enough information about direct and indirect customers to satisfy their needs and exceed their expectations.
You must assume each of these concepts! There are specific courses and preparations that can strengthen your abilities as a medical visitor. This is more than a job, it is a lifestyle!