Strategies to Surprise Your Customers
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| Strategies To Surprise Your Customers |
At a time like the current one, where few differences can be observed in the services and products provided by companies, offering customers added values that help differentiate themselves from the competition is absolutely essential to stand out in the market. The most important thing to differentiate yourself is, in addition to satisfying the client, surprising him. Despite the risk involved (the surprise can end in disappointment), it is worth trying, since in addition to achieving differentiation, you can get customers to share their experience with family and friends (when something surprises us in our routine life we want to tell). It is also important to keep in mind that the surprise factor helps to keep customers loyal,
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Different offers
Most companies take the opportunity to launch their offers in days or times when sales are lower. Therefore, if you want to surprise your customers, you should do just the opposite, that is, give them what they want when they really need it. A good example of this type of strategy can be found in Telepizza, which usually offers offers on its website when there are important football matches.
Custom answers
You will also surprise the client in a positive way if you show yourself close to him in the answers you give him face to face as well as through the telephone, email or social networks. The important thing is that when interacting with the consumer he does not perceive that he is talking to a robot. In this sense, it is essential to address the person always by name. On the other hand, we recommend that you try to answer them in the shortest possible time.
The presentation of the product
Logically, another good way to surprise the customer is to do it through the presentation of the product, always depending on your type of business. To achieve good ideas it is always advisable to consult the people around you. Anything you are told can be an inspiration to you. For example, if you offer courses, you can pleasantly surprise your client by offering the academic material along with a discount card for other courses. In fact, the possibilities of surprising the client with the presentation are endless.
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Generate experiences
There are many companies that have realized the importance of generating experiences in the clients. How? Through the senses. Starbucks is a good example of this, since entering any of its establishments is a sensory experience thanks to the aroma of coffee, music, decoration ... But beyond that at the point of sale decoration and facilities should convey sensations to customers, it is important to take into account other strategies, such as promoting relationships with like-minded people (loyalty clubs), involving them in events (like a marathon), making them think ... In this sense, the attitude of employees is also essential . Ideally, the client leaves the establishment feeling good with them.